The S Factor
On the Road to Orange County

Yes, we're on the road again and, this time, the 'S' is taking over Southern California! Get ready, Orange County ladies, because Sheila Kelley's S Factor OC will be open for a six-week 'Chelsea' session (March 13 - April 24th) at a discounted price of $335. You gorgeous uber femmes were so responsive to our workshops that we just had to make it happen as soon as we could. We're working day and night to create a beautiful space with two studios that will provide the perfect place for all to indulge, luxuriate and treat yourselves to the S Factor! Sheila Kelley's S Factor OC is located at:
2790 Harbor Blvd., Suite 210, Costa Mesa, CA 92626
and has loads of parking available. Don't miss the chance to transform your life (and get a kick ass workout) with the 'S' and all of its wonderful benefits. Register online, call us at 323.965.9685 or visit reception at L.A. while we finish our soon-to-be gorgeous studio in Costa Mesa.
P.S. OC workshop attendees, don't forget to pick up your DVD and Intro Gift Certificate at the new studio.

Our arrival in New York City!!!The opening of Sheila Kelley's S Factor NY went phenomenally! The women of the Tri-State area represented like nothing we've ever seen. More than 300 students signed up for our opening session, with 10 of our classes sold out and students trying to sign up for the next session as well! We booked 6 private parties before we even opened and all the Intros in March are sold out (better tell your friends to sign up for an Intro in April now - at this rate, we'll be booking them six months in advance). Our brand new, 5,000 square foot studio is an absolutely delicious space located at
239 West 23rd Street, 3rd floor, New York NY, 10011

directly across the street from the Chelsea Hotel.

We'll be scheduling our Grand Opening party in either late March or early April, so stay tuned - we want to make sure you are all here to celebrate Manhattan's introduction to this delicious movement. We cannot wait to see all of your gorgeous faces there! For further information, please call the studio at 212.989.8030 or email gerri at sfactor.com

LA Studio Happenings
Kathleen Chapman

Sheila Kelley's S Factor LA is proud to announce the newest addition to our fabulous Studio Management team: Kathleen Chapman. She brings this incredibly soothing, calm energy to our rapidly growing company, as well as a spectacular experience with the 'S' that she is keen to share.

Kathleen

Kathleen is a true blue California girl who always loved dance, but had never taken classes until she heard about the S Factor. As a newly divorced single mother of two, a Los Angeles Times article about Sheila Kelley's
S Factor caught her eye. It was a time in her life when she wanted to try something new and different and the article spoke to her. She loved the idea of getting in touch with her sensuality and power and decided to go for it, even though at first she felt like she was crazy for wanting to try it. Before she knew it, she became one of Sheila's "House Girls."

The 'S' was intimidating for Kathleen at first. It did not come easy to her, but she loved Sheila and everything she was learning. At first, she didn't have enough upper body strength to climb and do the Snake and could only hang upside down when Sheila was pushing her up the pole. Yet she kept coming to class and trying everything and, before too long, she mastered all the tricks. Learning the 'S' changed Kathleen's life in so many ways. It gave her a confidence in her body, sensuality and curves that she had never had before. She walked taller and was proud of the way she could move. It also gave her the gift to learn to be out of her head and present in the moments of her life. Kathleen knew that she had to become a part of this transformational movement and became a teacher. Through teaching, she gives to other women the gift of feeling empowered, sensual and free in their own bodies. Even though Kathleen has taken on fundamental role in Studio Management, she still teaches Level One and our Gentle Splendor class. She was drawn to her new position because of her love for the S Factor and desire to see it grow throughout the country and the world, as well as her love of the students here. She believes that it is always about our students and wants to help us move forward, while focusing on that fact. Kathleen brings to bear years of experience with her own consulting firm, as well as expertise in finance, risk management, contracts administration and public relations. She has a B.S. in Business Administration with an emphasis in finance. She has two daughters, Alyssa, 13, and Victoria, 11, and loves to laugh, play and explore life with them. We are so excited to have someone as passionate as Kathleen in such a crucial role at S Factor. For those of you who have not met her yet, trust us - you will fall head over heels!


Sheila Kelley
 

Take A Bite

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Our Peach is now an orange in celebration of our Orange County Opening.

S Factor Shop...

S Factor - SweatPants

New S Factor
Lightweight Sweatpants!

We are very excited about the arrival of our brand new S Factor sweatpants! We examined every pair of drawstring sweats that we loved, took their best features and molded them into our very own
S Factor sweat! They make your thighs and butt sweat so much that they help you lose weight when your work out in them. We love these so much because they ride perfectly on the sweet spot of your pelvis and have a beautiful flair at the bottom that makes your legs look like they go on forever. Available in black with a fuchsia
S Factor logo.

Visit the S Factor Store

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March Giveaway
Limited Edition
S Factor Candles
It's that time again! For the person who signs up the most friends during the month of March, we're going to give away one of our yummy smelling, limited edition
S Factor candles. These hand-poured babies are pure indulgence. Each has a unique blend of fragrance that will create a relaxing and beautiful ambience - simply to die for. The labels correspond to our
S Factor silhouettes and class levels, adding to the beauty and uniqueness of the candles. Available in white, pink, green, turquoise, red, purple and black - the winner who signs up the most people gets to pick the color of their choice!
S Factor - Candles

You can also purchase it here

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Sheila's Music Picks
Going Back to Cali

by LL Cool J

I mean, come on, have you ever heard this song? It's been kicking around for some 15 years now. They don't get sexier, as in damn-does-this-man-have-a-hot-demeanor-in-his-voice... kind of sexy? In honor of our Orange County studio opening (hey, hey, there Southern California girls,) let's celebrate the ocean, the sun and sand, the convertible Mustang lifestyle of the California babes that we are. Okay, so I don't own a convertible of any kind, but I can dream. That's why they call it California dreaming, girls!

purchase here

Breathe
by Sia

Sia

Here’s a song from the opposite side of the spectrum. If Going Back to Cali is red, this baby is violet. Sia’s haunting, deeply feminine sexuality comes pouring out of this song like sweet, hot honey. If you want to 'S' to a nasty, good dripping tune or just get touched by surprising passion, this is your girl.

purchase here


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MOVIE CORNER
Breakfast at Tiffany's

Breakfast at Tiffany's
Breakfast at Tiffany's is the quintessential ode to Spring and the most superb showcase of Audrey Hepburn's effortless charm and beauty. In this romantic adaptation of Truman Capote's brilliant novel, Hepburn plays the flighty socialite Holly Golightly, in a truly career-defining performance that beautifully combines sophistication, vulnerability and naivete. Holly is a jet-setting escort with a secret past, searching for a rich benefactor to marry. Her life changes forever when struggling writer and "kept" man, Paul "Fred" Varjak, moves into her building. Their growing friendship soon turns to love and threatens the delicate balance of their compromised lives.

Every element of this film is classic. New York, where we've just opened our newest studio, is the perfect backdrop, as a romantic city of lovers in the midst of a chic, bohemian era. The costumes are unparalleled - in this film alone, Hepburn and her good friend Givenchy popularized and made the little black dress a timeless classic. Composer Henry Mancini earned Oscars for the theme song, "Moon River", and the wistful, romantic score that capture's the film's essence so perfectly. Most important, though, is the film's bittersweet glimpse at love, life, and happiness within one of the greatest on-screen romances ever - it urges you to take a look at and appreciate everything about your own life.

purchase here


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S FACTOR Book Club
The Four Agreements
by Don Miguel Ruiz

S Factor - March Book

The Four Agreements is a beautiful, simple book that gives you a basic yet powerful code of conduct for happiness and personal freedom. It's easy to read and provides four fundamental tenets to live your life by:

1. Be Impeccable with your word. Speak with integrity, say only what you mean, avoid using your word to gossip or defame others. Use the power of your word in the direction of truth and love.

2.Don't take anything personally. Nothing others do is because of you - it is a projection of their own reality and their own dream. When you are immune to other's opinions and actions, you won't be the victim of needless suffering.

3. Don't make assumptions. Find the courage to ask questions and express what you really want. Communicate clearly to avoid misunderstandings, sadness and drama.

4. Always do your best. Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Always do your best and you will avoid self-judgment, self-abuse and regret.

That's just a small taste of what this lovely book has to offer.

purchase here


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Job Opportunities
Teacher Trainees

We're looking for some amazing, passionate instructors for our Teacher Training programs in LA, Orange County, Manhattan, and for our soon-to-be happening studios in Long Island and Miami. If you have a fitness or dance background, please send your resume or a letter of interest to Amy_at_sfactor.com.

S Factor - ) kay, so I need some advice. I know I'm S Factor Rubyusually the one spouting off my b points of view on everything from feminist empowerment to which tampon is the absolute best, with little or no leakage, and the cleanest (Kotex, by the way). But this here conundrum has got me stumped. Just about a year ago, I wrote a story in the Global about how my little girl, Ruby, who was four at the time, was asked by a deliriously misguided young lifeguard at a private tennis club in LA to put her bikini top on while she was at the pool. She had been running around topless. Well, ever since that incident she has been terribly worried about anyone seeing her bare chest. To say she is being modest is putting it lightly. She could give a cloistered nun a run for her modesty.

So, the other day, as we were riding bikes around our neighborhood, she saw a man running in shorts with no top on. She waited until he had passed us and then asked, "Mommy, why do mens not wear tops like that and womens do all the time?" Hmmm…. I immediately wanted to set off on a political diatribe about how misguided our country and government is; how hypocritical the obscenity laws are; how women have been subjugated for centuries to the whims of a patriarchal, puritanical society; how we allow other forces to dictate our actions and control our bodies who double-standard us with their laws about sexuality, force social morality down our throats and then hang out at the local strip club after work. But I couldn't, she's only five. So, I stuttered. I cleared my throat. This is ME, mind you, female megaphone for true equality and righteous body advocate. So I simply said, "Sometimes life isn't fair, baby. This is something that's not fair and mommy is trying hard to fix it." She didn't get it. I could tell because she screwed her face up like a little prune, and then she wanted to talk about the squished worm that was on the sidewalk just under her tire.

I feel like I failed her. What does a mother say to a daughter without making inane excuses for a world gone slightly wrong? I think about this a lot because I know it's going to come back again. Maybe not this year, maybe not next, maybe not until she's 10 or 15, but when it does, I'm going to have to have a better answer! So I started researching on the web and found an organization called Topfree Equal Rights Association (TERA) that shines a big fat spotlight on the subject matter just a little too harshly. TERA's basic claim is: Women deserve equal rights. We do not suggest that women or men should go about with bare breasts. That is every individual's decision. We do believe that since men may choose to do so in many situations, women must also be able to at least in the same situations. Without penalty of any kind.

S Factor - Sheila&Ruby It's overwhelming this inequality between men and women by our society, state governments and religion. It feels almost insurmountable. It makes even me want to say, "I'll leave it for someone else to battle, someone like TERA. I just want to live my life, hang out with my family, smell the flowers in the garden and maybe sunbathe topless in my back yard." Oops, wait, that's against the law, isn't it?. Which brings me back full circle. I can't walk away and feel truly free in my own backyard. I can't walk away, because then I have to live with my daughter's face, her questions, her body image, her future in this world. This is a bigger issue than a child or a woman choosing to go topless. I want my daughter to soar just as high as I want my son to soar. I want her to own her body and have the same rights in her body as my son does. How in God's name does a mother tell a daughter that her body is considered 'indecent' and 'obscene' when her brother's isn't? How do I explain why certain laws exist that treat women and men unequally? I need an answer if you have one, and I need your support in trying to change an unfair paradigm.

As I think about her question about the jogging man again, maybe I could have said something like, "Women's breasts are so beautiful and special and private that they're only to be seen and experienced by those that are very special and close to us." But that's not the whole truth. Or I could have said, "Because women's breasts are too sensitive for the sunlight." But that's a lie…..I think…..but how could I know, my breasts haven't really seen the sunlight much…that fact makes me rather sad. But with either of these responses, I would have been making an excuse for an unfair law. It should be any woman's or man's personal choice when to walk around the world topless -- not a government-enforced edict that yet again separates society's fairness between men and women.

S Factor - Sheila&Ruby1Why are women made to feel shame about their breasts and their body from the time they're innocently running around a pool at the age of four, until they reach an adulthood that can sometimes be peppered with arm-cutting, bulimia, anorexia and sexual frigidity? Think there's a correlation at all? I do. Sadly, it all starts with that day at the pool, that blissfully ignorant day running around with the sun and air and light and music hitting your chest in a deliciously free way. Then some adult tells you to cover yourself, to hide your body, and you feel shame as my daughter did. You feel dirty or embarrassed, like you did something wrong just living and playing in your body. That becomes the day you realize that you are treated differently just because you are a girl, and then you won't undress in front of anyone, including your mother, and you scream bloody murder when the straps on your tank top fall off of your shoulders for fear that your five year old chest might meet the air again. I can't take back what happened to Ruby. It happens to every single female child in this country. I witnessed the day, the exact moment that it happened and the humiliation accompanying it, and I can never take it back. That is a painful revelation.

I'm going to have to perform some serious female mother/daughter intervention magic. I'm going to have to bring her from her innocence on that day through her humiliation into self-righteous consciousness of demanding to be treated fairly. But how? The task is daunting. Tell me, ladies, what would you say? What do we tell our daughters and sons? Click here to help!

All my love and respect,

Sheila




Awakening your senses
SensesIn honor of Spring, how about doing a week long exercise in awakening all of your senses this month? All six of them - yes, six - intuition is a crucial sense that is often overlooked. Let's figure out some ways to stimulate our senses, rev up our engines and get us fired up for all the beautiful things Spring has in store for us.
Click here for the exercises.


PeppermintPeppermint Body Cream

How about invigorating and refreshing with some homemade Peppermint Body Cream, just in time for spring. I found this revitalizing recipe that works wonders - keep in mind that peppermint essential oil tingles, so you may want to avoid any areas of your skin that is super sensitive. It is perfect for ultra dry areas, as well as for tired muscles.

• 5 grams Germaben II (a preservative)
• 5 grams Peppermint Essential Oil
• 15 grams Stearic Acid
• 20 grams Liquid Glycerin
• 25 grams Emulsifying Wax
• 75 grams Regular Cocoa Butter
• 355 grams Distilled Water

Mix all the ingredients except Germaben II and the Peppermint essential oil together. Heat in the microwave (or on top of the stove) until all solid ingredients are melted (just before water begins to boil). Blend in a blender to ensure complete emulsification. Add the Germaben II and mix well. Let cool a little and then add the Peppermint Essential Oil and then blend one more time. Allow it to cool, stirring every now and then. Store in a jar and use it whenever you need a little boost.


Last months Celebrating Ourselves Poll results and this months All About Your Workout Poll

With bikini season around the corner, a lot of us are stepping up our workouts and just a little more motivated to get in shape. That makes it the perfect time to share our health and fitness tips with each other, as well as our habits and styles for working out. Let's hear it, ladies! participate in this month's All About Your Workout Poll. Also, check out what your fellow 'S' girls said about how they celebrate themselves!

On my birthday I …
Grab my best girlfriends and hit the spa: 9.28%
Have plans for someone to take me out that night:28.87%
Take the day off and do whatever I feel like doing: 44.85%
Plan a big birthday party for myself: 6.19%
Do nothing. It's just another day.: 10.31%

The best present someone could give me is…
A gift sertificate to my favorite store:29.38%
A flower:13.92%
A handmade present:25.77%
A party:21.13%
A day off from work!:8.76%

I feel great about myself when…
I receive a compliment on my looks:17.53%
Someone tells me I have done a great job:36.08%
When I have a dance party by myself:8.76%
I do the 'S':14.43%
A hot man flirts with me:22.68%

When I need a break from life I...
Go away for the weekend by myself:6.7%
Turn the phone off and zone out:14.43%
Do something physical:23.71%
I take a bath and turn off my mind:37.63%
Go for a long drive:6.7%
Nothing. I'm resigned to the chaos in my life:10.31%

In general, I would like to...
Have more nights out with the girls:15.46%
Be able to have a day by myself everyweek:17.53%
Take that class I've been wanting to:18.04%
Have the house to myself for a particular amount of time:7.73%
Don't know what, but I know I need to do something for myself:21.65%
Take more classes at the 'S'!!:18.56


Don't forget to participate in this month's All About Your Workout Poll.



Student Letter
You Rock, Sheila!


Dear Sheila:

I've just recently beat ovarian cancer. Yeah! I am not your typical candidate for this condition. I stand 5'5, weigh 135 lbs, I'm 34 years old and I am in good health. I didn't know that I had a tumor until the pain took me to the doctor for a check up.

 

The night before my surgery to have the tumor removed, I did the S Factor beginner's DVD as I wanted to feel like a sexy goddess and feel like a 100% and a 'total' woman before losing the right ovary - losing an ovary can play a trick on your mind if you allow it to. So I crawled, and I moved, and felt every inch of my body and connected to the deepest level of the beautiful, sexy and powerful woman in me...and it worked. So, thank you!!

I've been thinking about your studio and your innovative and empowering program. We need a studio like that in Vegas. Yes, Las Vegas!

Your program is much needed here. There are hundreds of female residents who hold high power positions, executive sales positions, media positions, hotel positions, creative positions, the list goes on and on. And the classes taught at the gyms don't give what your class give, sensual empowerment!

I know we are the mecca of strip clubs but most women don't like to go there to learn to strip. And the stigma attached to Vegas and women who strip is so outdated, it's high time to debunk!

Vegas is grossly generalized.

There are hundreds of women like myself who own our bodies, claim our brilliance and step into the yummy, sexy woman inside of us. We just don't have an outlet for it. I think it's time we have one!

I would like to open a Las Vegas S Factor studio!!

I feel your classes will empower women and give them confidence, self-awareness, self-care, excitement, fun and a positive community. I have personally felt this and I only had the DVD experience. I did keep wishing to myself during crawls, how cool it would be to have a studio in town with nice wood floors and that amazing pole!! So, Ms. Kelley, please, please consider this proposal.

I am highly confident and passionate that opening a studio in Vegas will be highly successful not only for your organization but for this fast growing city as well. And it will make a powerful impact on many lives.

Note: There is a growing trend of high-rise condominium sales and the buyers of these properties are coming in from all over the world. The men are all about the golf and the women will be all about the S Factor!!!

On a personal note, I am a big fan and advocate of working on not just the outer parts of our bodies but also integrating all parts of ourselves to let the creativity, the brilliance and the goddess in all of us shine. I would like to inspire and help women live to their highest and full potential. When I first heard of you, I was so excited... finally being sexy is so right and so cool and it's about time we put it out there! And you make it possible for us to reconnect to the sensual and the beautiful inside of us while we shamelessly enjoy every minute of the workout!

You Rock, Sheila!

From the bottom of my heart, thank you for the S Factor.

Please consider giving Las Vegas a studio and please allow me the opportunity to share my enthusiasm with others and let me know how I may be involved in this exciting venture.

I look forward to hearing from you soon.
In Great Admiration and Gratitude,


In the News
We had two fantastic articles about Sheila Kelley's S Factor come out during this past month! There was a delicious piece in the Daily Candy and an amazing feature in the New York Daily News. They both paid humorous tribute to this incredible movement we call our own and you'll get a kick and maybe even some inspiration from the stories. Read and enjoy!

Daily Candy Link:

http://www.dailycandy.com/article.jsp?ArticleId=25148&city=1


Daily news links:

http://www.nydailynews.com/02-16 2006/city_life/story/391658p-332188c.html



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